Los Angeles Rams Reach 63,000 Season Tickets Sales

Jun 1, 2016; Oxnard, CA, USA; Los Angeles Rams coach Jeff Fisher (left) and assistant head coach Dave McGinnis at organized team activities at the River Ridge Fields. Mandatory Credit: Kirby Lee-USA TODAY Sports
Jun 1, 2016; Oxnard, CA, USA; Los Angeles Rams coach Jeff Fisher (left) and assistant head coach Dave McGinnis at organized team activities at the River Ridge Fields. Mandatory Credit: Kirby Lee-USA TODAY Sports

From the moment the Los Angeles Rams and Raiders left Los Angeles in the 90’s, the idea that the  NFL would return to the City of Angels seemed like a foregone conclusion.

However, as time went by, the conversation shifted from “when” to “if” the NFL would ever return to the city of Los Angeles. Despite losing two teams in the second largest TV market in the country, the NFL continued to see its popularity skyrocket over the years.

On the flip side, fans in the Los Angeles market seemed to show little concern over the loss of their teams. If anyone were to ask most sports fans in the area, they would tell you that Los Angeles was a Lakers or Dodgers town. Many fans even stated that the lack of a team, and the local broadcasts associated with that team, made watching football on Sundays more enjoyable for the Los Angeles fan.

While rumors continued to surface that the NFL would return to Los Angeles, the rumor seemed to be getting further and further from reality each year. A generation of fans began to group up without knowing what it was like to have an NFL team in the area. In addition to the popularity of the Lakers and Dodgers, local teams like the Clippers and Kings also saw their popularity rise.

So, when the decision was finally made after the end of the 2015 season to move the Rams back from St. Louis to Los Angeles, the move was met by a great deal of skepticism. Many felt that if Los Angeles had really wanted the NFL, they would have done more to bring it back before now as the fans were simply too laid-back to support an NFL team.

It has taken little time, however, for the fans to show that this is not the case. First, came the announcement that the Los Angeles Rams had received over 56,000 deposits from people simply looking for the opportunity to purchase season tickets in the future.

Now, the Rams are reporting that they have already sold close to 63,000 of the total 70,000 season tickets they had hoped to sell before the start of the 2016 season.

While it is too early to tell if this popularity will last, it’s no secret that Los Angeles is a competitive market. If the Rams fail to consistently find success in the NFL, it is not unrealistic to expect that they will suffer a dip in attendance or overall fan interest.

However, despite the poor rap Los Angeles receives in this department, this is not uncommon for most major markets. Attending NFL games is not cheap and fans will want to spend their money on a solid product–so hopefully the Rams can live up to the hype.

The jury is still be out on how successful the NFL’s return to Los Angeles will actually turn out to be in the long run for the Rams. Ultimately, it will be the play on the field that determines the bond between the team and their city.

It’s still early, but the move seems to already be more successful than the NFL could have imagined. The fans will certainly be there on opening night and now it is up to the Rams to give them a reason to keep coming back.

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