Los Angeles Rams: Study Shows Income, Age, Diversity of Fans

Uber Media recently did a study to show the average age and income of fans in Los Angeles, as well as the diversity of fanbases such as the Rams’.

Sep 18, 2016; Los Angeles, CA, USA; Los Angeles Rams fans cheer before a NFL game against the Seattle Seahawks at Los Angeles Memorial Coliseum. Mandatory Credit: Richard Mackson-USA TODAY Sports /

A new study done by Uber Media shows a ton of great information regarding Los Angeles Rams fans and how they stack up against fans of other teams in the same city.

Among the things found by the study, it shows the average age and income of Rams fans, as well as the diversity of fans since moving to Los Angeles.

Uber Media explained how it found the results:

"Our data analysis was conducted by evaluating mobile devices observed at the Coliseum during Rams home games."

The Results

According to the study, Rams fans come in second place among fans of Los Angeles teams in terms of income. The Los Angeles Lakers faithful finished in first:

Fascinating study by @UberMedia #Lakers fans with highest average income $76,283.#Rams fans second highest average income $73,456
— Fred Roggin (@FredNBCLA) December 7, 2016

Not only are Rams fans bringing in a nice chunk of change, the fanbase is also sporting an average age younger than almost all L.A. teams, with the exception of the Dodgers:

.@dodgers fans skew youngest, @ramsnfl fans skew second youngest, @lakers fans skew oldest. Thank you @FredNBCLA @AM570LASports!
— UM (@ThisIsUMco) December 7, 2016

The Rams fanbase has also become more diverse since moving to Los Angeles:

Before moving to LA, St. Louis #Rams fans were nearly 75% Caucasian. After the move, LA @RamsNFL fans are 40.5% Caucasian
— UM (@ThisIsUMco) December 7, 2016

#Rams fans are 2x more likely to be Hispanic than the national average, @UberMedia talks data with @FredNBCLA @AM570LASports
— UM (@ThisIsUMco) December 7, 2016

Compared to St. Louis #Rams 2015 season, @RamsNFL fans are 7.5x more likely to be Hispanic, 3.4x more likely to be Asian.
— UM (@ThisIsUMco) December 7, 2016

Here’s where the biggest concentrations of Rams fans are:

Which LA neighborhoods have the most @RamsNFL fans? @UberMedia maps out the #MobSquad for @FredNBCLA #Rams https://t.co/4VR19kgmoB
— UM (@ThisIsUMco) December 7, 2016

Next: Les Snead Discusses Contract Extension

In conclusion:

In moving to LA, the team has secured a younger, more diverse, family-oriented fan base, says @UberMedia for @FredNBCLA
— UM (@ThisIsUMco) December 7, 2016

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