Rams McVay Gets To Work Changing The Culture In Los Angeles

After a long winter, the Los Angeles Rams get back to work as new head coach Sean McVay begins to rebuild a team and change a losing culture.

Los Angeles Rams head coach Sean McVay has probably had a lot of “firsts” since coming to L.A. Today is another, as he begins the process of installing a new culture and hopefully a new attitude as offseason activities get underway. For a team who has been mired in sub .500 football for way to long now, a new way of doing business will be a welcome change for fans and player alike.

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McVay will certainly have his work cut out for him, and as I wrote last week, today couldn’t get here fast enough.

The Rams are one of three teams taking advantage of the early start. “Phase One” is also beginning for the San Francisco 49ers as well as the the Denver Broncos, all teams starting fresh with new head coaches.

For Los Angeles, it’s also an opportunity to re-launch Jared Goff. Goff is the undisputed starting quarterback for an offense who finished dead last in the NFL on offense. He also was the starter for seven of those games that culminated in a team record of 4-12.

McVay is now the man tasked with reversing those fortunes.

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Of note, is the guidelines in the NFL Players Association offseason rules’ guide which will prohibit coaches from being on the field. Phase One allows for up to 4-hours of “dead ball” work per day with only strength and conditioning coaches, and players are only allowed a total of 90 minutes on the field.

But it’s a start, and after a season of dysfunction and 12 losses, beginning anew can go a long way in changing a culture that had gone south.

A change long overdue after the move out west.