Don’t kid yourself, Rams running back Todd Gurley was NEVER going to be MVP

Los Angeles Rams running back Todd Gurley was never a serious consideration for league MVP, but Tom Brady was likely never a doubt.

New England Patriots quarterback Tom Brady will be the Most Valuable Player of the National Football League, and that looks to have been decided a long time ago. Meaning, Los Angeles Rams running back Todd Gurley was probably only a passing consideration and talking point for a fait accompli.

How long ago?

Well, he’s looked to have had his “acceptance speech” done well in advance of tomorrow night’s NFL Honors ceremony. And whatever you think of the Pats/NFL golden boy, know that this a story that works for the league, Super Bowl Week, AND for Brady.

Let’s have some clarity here, as it’s needed.

Brady always is a convenient narrative, especially in a season where a lot of league news wasn’t always of the good variety. Sagging ratings, domestic violence, a National Anthem protest, and the not knowing what is/or is not a catch, plague a league who would love nothing more that an a predictable story.

All Brady and the Patriots need now is a win, regardless of the fact that the better candidate is still Gurley.

Gurley’s crime?

He plays out west, and that means he’s an afterthought on the East Coast.

The Rams running back was merely a speed bump for the league and a fawning Brady fan club that is the NFL media. And hey, he’s such a great story especially after Billy B. and his ESPN 30 for 30 respect-fest with Bill Parcells.

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Maybe Gurley just didn’t fit into the programming long determined by the networks who already cover the league.

Maybe they aren’t ready to give a nod to a franchise NOT in the media bubble that is the East Coast or a system quarterback wearing Patriots gear.

Maybe Gurley just isn’t their type of NFL MVP?

Who knows.

But seeing as Camp TB12 was all ready to deliver an acceptance speech BEFORE it was announced says more about the process than anything else.

And about who they want as the face of their league.

A picture is certainly worth a 1,000 words.

Especially in this NFL.