Is the NFL thumbing its nose at Rams fans?

It’s one thing for the Los Angeles Rams to have made an error with the teams’ colors since moving back to LA, but the NFL has taken a hard line that isn’t kind to fans.

It seems draconian that the National Football League would take such a hard line with the Los Angeles Rams and their uniform issue. Don’t misunderstand, fans in LA and the local media have been correct when being critical of the team for being tone deaf on the matter, but the league is working hard not to help out.

But Rams COO Kevin Demoff has been, or at least appears to be, making good on an effort to rectify the error.

Demoff has been asking the NFL for permission to wear the throwbacks the team previously wore when they were last in LA, the fan favorite blue and yellow. The Rams wore them twice in 2017, asked to wear them on additional occasions last year, but were denied by league officials.

Hard to understand, but this is the National Football League we are speaking about here, so let’s park the idea of logic and/or good-sense for purposes of this discussion.

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Either way, the plan has been for the Rams to do a major re-brand to coincide with the opening of the new Inglewood facility.

However, fans have not liked the St. Louis colors in Los Angeles. The move to blue and white helmets seems to have been a way to buy some time, but they didn’t match the blue jerseys, and well, there you go.

Clearly, Rams officials underestimated the fans negative sentiment when it came to team colors. That said, Los Angeles has made some efforts, though not completely thought out, to find some compromise.

It hasn’t necessarily gone well, and the league taking a hard line approach hasn’t helped.

This had been a rush job with not a lot of thought, and heading into 2018, a season where the Rams might contend for more than a division title, it’s a shame they will wear uniforms and colors the LA fan base hasn’t totally embraced.