Reason 4 – The Rams were caught by surprise, and have been scrambling ever since.
The only confirmed rumor for the Rams coaching search involved pursuit of the University of Texas running backs coach Stan Drayton. That pursuit proved fruitless, as within a week of the initial reports, new reports came out indicating Drayton would return to the Longhorns. Back to the drawing board.
The Rams were rumored to be parting ways with defensive coordinator Wade Phillips long before the event. That allowed the team to move quickly to hire his successor – Brandon Staley. The same planning was likely in place to part ways with running back coach Skip Peete. That prepared the team to move in Stan Drayton’s direction quickly afterwards.
But the Rams may have had little to no warning over the defections of John Fassel, Matt Daniels, or even Jedd Fisch. With no warning, the Rams may have found themselves caught off-guard and unprepared. Hiring coaches involves a rather intricate process of determining who and what you seek in the new role, creating a list of potential prospects, and then reaching out to potential candidates.
If the Rams did not see coaching staff openings on their horizon, they likely had not done the prerequisite work to create those lists of potential candidates. That takes time, and so far, time has been passing for the Rams ever since.