Why LA Rams last hired coach may be the most important

(Photo by Josh Lefkowitz/Getty Images)
(Photo by Josh Lefkowitz/Getty Images) /
1 of 3
LA Rams Director of Strength and Conditioning
(Photo by Josh Lefkowitz/Getty Images) /

The LA Rams continue to search for their Director of Strength and Conditioning. Here’s why that may be the most important hire of all

The LA Rams competed in Super Bowl LIII as the NFC Division Champions. The following year, the team did not make the playoffs. The difference falls somewhere between players not succeeding in their assignments, and far too many injuries.

Coincidentally, both fall under the watch of the Director of Strength and Conditioning.

For some, we recall our high school instructor as the “Phys Ed” teacher, a person who went everywhere with a silver whistle on a string.  For others, it was a Sports instructor. Perhaps it was Weight Trainer. But the common thread through it all was a person whose goal was to make you healthier through some type of physical exercise.

That was then, this is now.  Strength and Conditioning pick up where Sports Medicine leaves off.  It’s a symbiosis. Sports medicine measures the body’s hydration, nutrition, sleep, and exertion. Strength and Conditioning direct the body in those areas. Where Sports Medicine is about “staying healthy”, Strength and Conditioning are about “staying fit”.

Staying fit differs from staying healthy in two ways. Healthy implies no injury or illness.  Fit implies a state of optimal human athleticism to endure exertion. Healthy persons can have office jobs and sit all day. But to achieve fitness, persons must train and exercise regularly.