The last time the LA Rams piled on the points was in 2018. In that year, WR Cooper Kupp was lost to the Rams for the second half of the season. In that year, the Rams worked the entire receiver room to pile up touchdowns. But also of note, in just eight games, the Rams were able to get six touchdowns out of Kupp.
This year, the Rams are struggling to find passes through the air. Quarterback Jared Goff has only connected with a receiver on 13 touchdowns through the air. While WR Robert Woods and TE Tyler Higbee are doing well this season, they are the lone bright lights for the Rams so far this season. But the Rams are not connecting enough players to the offensive scheme.
The Kupp is empty
Kupp had fewer snaps in 2018, but far more scores. The Rams have targeted him 35 times in the past three games, and he has caught 20 for 164 yards and zero touchdowns. 35 passes thrown his way with no points to show for it. And yet, the Rams mindset is to repeat the same process again and again, with the expectation of a different outcome.
Now, don’t misunderstand what we are saying. WR Cooper Kupp is a talented wide receiver and is absolutely part of the offense. The problem is that the Rams are trying to enhance his statistics by volume, and it’s just not working. In fact, the emphasis to get Kupp the ball has been rather counterproductive. So far this season, quarterback Jared Goff has thrown for a touchdown in just under 22 passing attempts. But as we’ve proven, the past three games has been far less successful when he targets Kupp. Defenses are onto the Rams tendencies.