LA Rams uniform leaks damage reputation even further

Here we go again. The design of color schemes of the LA Rams uniforms and logos have been consistent over the past two seasons by:
Being treated like a massive important secret
Prematurely being leaked
Underwhelming reception
Apparent lack of market research.

It’s the second verse that is the same as the first, as the LA Rams try to reach back into the well of man-I-wish-we-had-done-that-better tricks to return to the same gaffes for their 2021 uniform rollout. And once more, the unofficial leak is tainted with the duality of yep-that’s-official versus the no-that’s-just souvenir-stock storyline.

It’s a clash of market research against storefront honesty. An effort to create a buzz to sell a product, versus the old-fashioned “what do you think of these?” surveys that allow the garment industry to focus upon marketable favorites. If there was a focus group, that would be a first. The LA Rams logo rollout in 2020 was so bad that HOFer Eric Dickerson tried to persuade the LA Rams organization to change it because it ‘looked like a penis“.

Oh, there’s more. So much more. There was the occasion for COO Kevin Demoff to read the 10 meanest Tweets. But they really weren’t the meanest. They were just ten Tweets that could be shared.

The entire effort to create some buzz over the design and color scheme seems to have adopted the ‘any press is good press’ perspective.

But in a COVID-19 post world, the hard-fought dollars of fans may be harder to attract by punchlines and social media stunts. Buying a jersey, or any bit of Rams merchandise should reflect the garment of a potential SB-winning team. Unfortunately, it’s being marketed on the back cover of MAD magazine.