Difference II: Rams can manage snap counts
One of the problems with having a thoroughbred receiver like Brandin Cooks is not knowing when not to have him on the football field. In the heat of battle, coaches will get caught up in the moment, will call a receiver’s number too frequently or too many times on consecutive plays. NFL offenses love to work the horse that works, and if a receiver gets hot, well…
The Rams are not the exception to the rule. But the team is showing far better discipline and self-control when it comes to meting out the number of plays to a veteran wide receiver. Not only in the case of not playing DeSean Jackson often enough to satisfy his desire to contribute but in the way that the team is easing in rookies like Ben Skowronek.
With the team losing Tutu Atwell for the season to injury, and now with the odds of moving on with Jackson about 50/50, the team needs another receiving option. While the team could sign a player off the practice squad, or simply promote a player from the practice squad, this is a Super Bowl or bust season.
The Rams can manage Cooks limits well enough to have him as fresh as a daisy for the NFL Playoffs. Right now, he is getting worked hard in the Houston Texans offense. But he is not happy, as he knows that the Texans are resetting the roster for another rebuild. He can and should be competing for a Lombardi Trophy. And the Rams can do that.