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Okay, here we go again. The fashion police force is clearly not happy with the new LA Rams uniforms. How can I tell this time? Well, the fashionistas at UniMockups have gone about quietly but steadily ranking the NFL Uniforms. It seems that the LA Rams uniforms have comfortably come in as the worst combination in the entire 32 team league of professional sports teams. Or, stated another way, the LA Rams uniforms are the top-rated eyesore in the NFL.
NFL Uniform Rankings No. 32: Los Angeles Rams
— UniMockups (@unimockups) December 6, 2021
A failed experiment in modernizing a classic, these need to be killed with fire as soon as the team is able per Nike/NFL rules.
Pros: 🚫
Cons: Bad gradients, shiny stuff on the numbers, "3D" horn, the infamous stitch, Sol and Bone pic.twitter.com/mhxex3UQRS
Okay, so if you are new to the topic, you’ll need a bit of background information. The LA Rams executives determined that it was necessary to commemorate their occupancy of the new state-of-the-art SoFi Stadium and Sports Complex with a rebranding of their uniform, logo, and color scheme.
It is rather common for any marketable service, product, or commercial enterprise to recast familiar icons in the effort to renew enthusiasm and prod excitement and new buzz to keep something fresh in people’s minds. Of course, a grand opening of a multi-billion new football stadium certainly created an opportunity to refresh views of the LA Rams market.
You see, the team had just returned to the Los Angeles area, and the organization was excited to generate a strong fanbase among residents of Los Angeles and nearby population centers.
But… well, why ruin the surprise?