Because they can
The welcome mat that was thrown down to welcome wide receiver Odell Beckham Jr. may not have been shiny or new, but it’s gotten a bit more welcoming over time. After all, many struggled to visualize an offense that already boasted Cooper Kupp, Robert Woods, and the ever-improving Van Jefferson.
But the name of the game in the NFL now is depth. Almost immediately after signing OBJ, the LA Rams lost their prized veteran Robert Woods for the season. That forced the Rams offense to give OBJ a crash course of offensive plays. Right now, that is as good as it gets.
A very dangerous offense, indeed
Like Von Miller, OBJ has joined the LA Rams on the fly. He hasn’t had the benefit of working with teammates, gradually learning play progressions, or even the offensive drills of training camp that enable coaches to familiarize themselves with his strengths while ensuring that he has the opportunity to build a rapport with the coaches and his teammates.
Even with the limited opportunity with the team so far, OBJ has become a vital red zone target for the Rams already. In 5 weeks’ time, he has scored four touchdowns. That is more scoring than anyone but Cooper Kupp, who has also scored four TDs in the past five weeks. While the LA Rams love to add wide receivers in the draft, would it not make more sense to extend OBJ, and force the NFC West defenses to face Cooper Kupp, Robert Woods, Odell Beckham Jr., and Van Jefferson?
In the end, I think OBJ will actively seek to remain with the Rams, at least until the entire NFL is abuzz with his circus-catch theatrics once more. So why would the LA Rams re-sign Odell Beckham Jr.?
Because they can.