The Los Angeles Rams are by no means a long shot to find success for the upcoming 2025 NFL season. But what is the measure of true success for this team? Will Rams fans be content with another slow start, only to end the season on a hot winning streak? If the team can do no better than 10-7, is that concerning? Do these Rams need to appear in Super Bowl LX, or even win the Super Bowl, to emerge at season's end feeling successful?
The higher the bar, the more room to be disappointed.
But there is no reason to list the many ways to find disappointment. Most fans realize that injuries can derail even the best-laid plans. On the other hand, it's virtually impossible to point to the Rams' recent past and find a season that was not adversely impacted by injuries. Sometimes, the front office avoided disaster by acting quickly and effectively. Sometimes, not.
The Rams' front office is not always effective, but it definitely acts quickly to respond to roster shortcomings. As such, the team has already put into place several veterans on this roster to not only reinforce trouble spots from one year ago, but to compete for the starting role.
Are the Rams so needy that the front office can simply grab veterans out of the NFL Free Agency market to install as front-runners for starting roles in 2025? Not exactly. After all, the front office does not seek out players like a guy with a grocery list. The Rams vet, assess, deliberate, and then redo the process all over again.
This team needs competition in key roles. Where? Let's investigate:
(4) PR/WR Britain Covey
It's about time that ST Coordinator Chase Blackburn finalizes his core group of contributors. After three seasons, Blackburn has landed the right long snapper, punter, and place kicker. Now, it's time to complete the set with a return specialist, and former Philadelphia Eagles wide receiver and returner Britain Covey is perfectly suited for the job.
Standing 5-foot-8 and weighing 173 pounds, Covey is not exactly a guy who is going to do more than flitter through an occasional offensive set of plays. But when he lines up to return punts, watch out. His 4.43-second 40-yard dash speed suddenly kicks in, and he leaves opponents in the dust. He has averaged 21.5 yards per kickoff return and 11.3 yards per punt return. What is so special about that? He seldom fair catches anything. Rather, he runs up to make the catch in a dead run and uses that momentum to put up return yards before coverage gets to him.
He accounted for 417 punt return yards for the Eagles in 2023. The entire Rams team put up just 365 total punt return yards in the 2023 and 2024 seasons combined.
If the Rams get superb production out of the return units, the team will have a leg up on other NFL teams. Britain Covey can deliver superb return production for the team in 2025.