8 winners and 4 losers in the Rams Week 14 win over the Bills

Winner 4: WR Cooper Kupp

While veteran WR Cooper Kupp has seen better games, he helped carry the team to victory with his ability to run routes, catch passes, and even block in this one. While only suiting up for nine games this season, he has 657 receiving yards and six touchdowns on the season. His Week 14 performance was right on par, as he hauled in five of eight passes for 92 yards and a touchdown.

Before you scoff at his inclusion in this article as a Week 14 winner, consider this: He average 18.4 yards per catch. That is even more than speedy WR Tutu Atwell, who averaged 15.0 yards per reception.

It's Kupp's versatility to become whatever the offense needs in each game that makes him so uniquely ideal for the Rams offense. He can be the possession receiver, the deep threat, the go-to guy, the high-volume receiver, so even the decoy to clear zones for a teammate. And as we have witnessed time and time again, he can toggle between roles as the game and defenses reveal what will and will not work.

Loser 2: WR Demarcus Robinson

The NFL officials assigned to the Bills - Rams game in Week 14 really made a horrendous call in the game. On his lone target, there was clear visual evidence of defensive pass interference. The official flagged both Robinson and the Bills defensive back for pass interference. The play negated a 56 yard reception for Robinson, a play that would prove to be his only target of the game.

On the play, Robinson came down hard on his right shoulder.

Robinson has only hauled in just under 52 percent of the passes thrown his way this season. But he is the team's deep threat, averaging 15.5 yards per catch and putting up 433 yards and seven touchdowns so far. It's that level of production that makes Robinson so dangerous in this offense. Unfortunately, a very suspect penalty flag erased what would have been a highlight-reel reception for Robinson in Week 14.

Hopefully he will heal up and be ready to play in Week 15.