No one's coming to rescue the Rams, so they'll have to help themselves (starting now)

Don't be misled or fooled by post-game analyses that continue to promote the Los Angeles Rams as Super Bowl favorites. The reality is that having lost two out of three games places them in a tough battle to even make the playoffs. LA may be fighting tough opponents, injuries, and bad officiating, but the record is what the record is.

1-2 is not going to cut it.

Some well-meaning folks are trying to prop up fans' hopes. But it could just have the opposite effect. Rather than rally Rams fans, it motivates future foes to stop the hype. And at 1-2, the Horns do not need already tough opponents circling their calendars.

Losses need not be glossed over, nor should they be. NFL athletes are not fans of being anointed. True competitors want to earn their success, respect, and accompanying accolades. So no, neither players nor coaches need to soften the blow. Losing should hurt. It's that pain that drives elite players to higher heights.

Finding groove will take time, but Rams must begin trending in right direction

The Rams have no choice but to focus on their next opponent on a week-by-week basis. Their record now won't matter if they finish at 15-2.

But success must start now.

LA has some bright spots. The offensive line has allowed just five sacks in three games, despite a pass-happy offense. The rushing attack is averaging five yards per carry, a solid achievement. Trent McDuffie shines in the secondary. And veteran receiver Davante Adams appears to be in prime form once more.

Even as the Rams roster continues reeling from injuries, they've gotten some solid performances from depth players. And thankfully, no injury so far has been of the season-ending variety.

Steering the ship in the right direction will take time. It's still a tough schedule. Injuries have hindered chemistry and stability as the team must start over weekly to incorporate new starters. But at some point, the tide will turn in LA's favor.

No one needs to make excuses for the Rams. They are exactly what the record says: a sub-.500 team struggling to find success. When they find the will to win, they will be that team too. Ultimately, it's the combination of expectations and performance that has resulted in disappointment over the start to the season.

LA has plenty of football left. Wins won't come automatically. Sloppiness and stagnation have been an issue. Everyone on the field must play a smart, energetic brand of ball. When that happens, wins will come.

As always, thanks for reading.

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