Is the viral kiss cam moment from the Rams' preseason game fake or real?

We almost got through preseason clean. It was almost a nice, easy, chill month with no incidents or controversies that would spoil the last month of summer. The sun was out, the Rams were playing football, and there wasn't a shenanigan anywhere to be found.

Then, like with everything else it touches, a Kiss Cam ruined that. The list of reasons why Kiss Cams shouldn't exist is way longer than one single Ramblin Fan blog could ever contain – but if I had to pick one major reason, "wildly over-trying to go viral for absolutely no apparent reason" would be in the Top 3. We had one of those moments in this weekend's Rams-Chargers preseason game, and I'm only including the video because I feel it's important for all of us to see what we're choosing to indulge by not immediately outlawing Kiss Cams.

This Kiss Cam video is obviously fake, despite my headline's phrasing

It's important to remember that the Chargers are the same team that maybe, possibly, potentially hired a fan to go crazy at games in high-leverage spots in the stadium for a viral moment play. Their digital team is extremely Logged On, which is great during games/the schedule reveal and extremely tired every other day of the year.

But yeah, this is fake. I guess I'll entertain the notion that we really all just saw this man have the worst moment of his life – on camera – during a preseason game, but that's not what happened and actually I won't entertain it.

It's funny because they're fans of separate LA teams! And that's why she doesn't love him! Nothing's more important to a football fan than their team! And hell yeah, of course he deserves a plate full of nacho cheese straight to the chest for not knowing that. What comically disastrous few moments in this man's life! Surely there isn't some 55-year old digital team director constantly hitting refresh on that video's social numbers right now.

I don't know what's more depressing: having everyone watch your proposal get rejected on the jumbotron at an NFL game, or staging one because you think people will actually believe it.