The LA Rams offense is failing to deliver, and here's the reason why:

"What we've got here is a failure to communicate," - is an oft-quoted line from the 1967 hit movie "Cool Hand Luke" which starred Paul Newman and George Kennedy in a prison drama that was directed by Stuart Rosenberg. Kennedy won an Academy Award for Best Supporting Actor from the film, which became a classic film that is worth watching even to this day:

So what does Cool Hand Luke have to do with the LA Rams offense? Plenty, it seems. You see, the LA Rams have structured their team to rely upon a high scoring offense that will win control the clock and run up the score far enough to allow a young but feisty defense to have a chance at holding the lead. But that is not how this Rams offense is rolling so far this season, is it?

The Rams are averaging just 22.4 points per game through five games, which is only good enough to be the 15th-ranked offense in the NFL. For comparison purposes, that is better than the Rams did in 2022 at 18.1 points per game. But with an offense that reclaimed starting quarterback Matthew Stafford, All-Pro wide receiver Cooper Kupp, and rookie receiving sensation Puka Nacua, is it too much to expect a Top-10 offense?

Curiously, the LA Rams are allowing an average of just 21.6 points per game to be scored on the defense, which is good enough to fall in as the 16th-ranked NFL defense this season.

From the way the LA Rams laid out their offseason strategy, it's the offense, and not the defense, that is lagging far behind expectations. The Rams invested in multiple tight ends in the offseason. As of yet, the Rams' offensive strategy has not involved much of the 12 personnel package. The Rams invested in multiple running backs this offseason. So far, the only noteworthy aspect of the Rams offensive strategy is trading away RB Cam Akers for a conditional draft pick swap that may never take place.

How has it become so easy for the Rams to create an offseason roster for one offensive strategy that seems to be completely abandoned within the first two games? This is not the first time that the Rams appeared to take steps to change the offensive philosophy that never manifested during the season.