What can LA Rams fans expect from WR Cooper Kupp playing on TNF?
By Bret Stuter
Would a change of scenery benefit Kupp?
I have pondered the question of how effective Cooper Kupp might be on a new team, in a new offense. My knee-jerk reaction is that his chemistry with HC Sean McVay and veteran QB Matthew Stafford would be almost impossible to find elsewhere. And with Kupp playing exclusively in the Rams offense, that creates some hurdles to flourishing elsewhere. But deeper consideration shed some rebuttals.
The argument that former quarterback Jared Goff would never succeed elsewhere have been demolished with his success in the Detroit Lions offense. So much so that you could start to make the argument that the Rams offensive rigidity hampered his development. In short, the Rams play designs are rather scripted. It's that complexity that gives a quarterback specific options based on reading the defense. But if the quarterback is not a custom fit for a heavily scripted offense? Well, the before and after stats of Jared Goff tell the tale.
But there is an underlying factor in Cooper Kupp's durability. The Rams offense necessitates that wide receivers take on a hybrid tight-end/wide-receiver role. That means that while the team runs an 11-personnel package over 90 percent of the offensive plays, wide receivers are expected to block linebackers, defensive backs, and the occasional defensive lineman, to seal the edge and spring the runner to daylight.
Perhaps that is the root cause for Kupp, and a pattern of frequent wide receiver, injuries? After all, a constant task of pitting a 200-pound wide receiver as a primary blocker against a nearly 300-pound defender may work well if the element of surprise is part of the scenario. But there is no surprise present with the Rams wide receivers. The entire NFL knows and expects them to block.
Perhaps if Kupp blocks fewer times, his durability will increase.