St. Louis Rams Logo Re-Design: Star Wars Themed Makeover


Jun. 23, 2013; Phoenix, AZ, USA: A person dressed as Darth Vader from the movie Star Wars during the game between the Arizona Diamondbacks against the Cincinnati Reds at Chase Field. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports

For those avoiding the national NFL media in hopes of  bypassing the inevitable “Are the Seattle Seahawks the best defensive of all time?” talks, we thought we’d do our best to help. Earlier last week, we released a St. Louis Rams logo re-design, sparked by the league’s relentless push towards expansion of the “three letter brand.” We highlighted three transformations of the classic, “American” Rams logo into three different Euro-style soccer badges. However, aside from a handful of loyal Rams Nation followers in the UK, it is doubtful that many were persuaded to change.

However, in America, there are a number of “things” that permeate throughout all of our culture; food, music, and cinema. It doesn’t matter is you’re 13 or 63, hot dogs and hamburgers at the ballpark are still a “must-have” item. I doesn’t matter if you’re black or white, you still know at least part of the “Thriller” dance by Michael Jackson. Lastly, it doesn’t matter if the name “Carrie Fisher” instantly rings a bell, you still could likely name at least five major characters from a Star Wars film…

It was that latter of those three that sparked the re-design inspiration for one digital artist. John Raya, the Creative Director and Illustrator at GREY Mexico, chose to imagine the NFL in the “world of Star Wars,” changing the team names, helmets, and logos of each franchise to reflect someone or something in the classic cinema series.

For those worried about the Rams moving to Los Angeles, how about moving the team to… Ryloth?

If you’re not  sure what a “Twi’lek” is from Star Wars, have no fear, we’ll fill you in! According to Wookieepedia, the “official” Star Wars wiki, Twi’leks are…

"“…a humanoid species originating from the planet Ryloth…. their distinctive features included colorful skin, which varied in pigment from individual to individual, and a pair of shapely prehensile tentacles that grew from the base of their skulls. The tentacles, called “brain-tails”, “lekku”, “tchun-tchin”, or “head-tails” were advanced organs used for communication and cognitive functions… they could even communicate in complete secrecy using their versatile brain-tails…”"

Sadly, the Twi’leks have “an ancient and rich history of non-violence” and “prefer intellect and cleverness to outright brutality,” which would not necessarily bode well in the NFC West. However, considering the “new” division is comprised of the Toydaria Wattos (Seattle Seahawks), Geonosis B1s (San Francisco 49ers), and the Yinchorr Royal Guards (Arizona Cardinals), our team filled with intellectuals might have a pretty solid chance to take the crown.

Watto was a stubbing, flying warhog-looking creature, who made his living as a “junk dealing, human trafficker,” and is likely best known for housing a young Anakin Skywalker.

The B1s were the workhorse of the Trade Federation Droid Army, seen in nearly every major battle. The concept behind the droids were defeating their enemy “with numbers,” and, as a result, were highly expendable and lacked any ability to think or utilize their “skills.”

The Royal Guards were probably the most fierce of three “division opponents,” being a hand-picked, elite unit of armed forced tasked with protecting the Empire. These warriors were considered the “best of the best,” but were loyal to a fault and willingly sacrificed themselves for the protection of their overlord.

Is it a coincidence that all of the other NFC West teams are on the “dark side”? I think not! To check out the rest of the 32 team logo, make sure to visit their website at Let’s hope the “force is with” the St. Louis Rams this offseason and into 2014!