The NFL and Thursday Night Football roll out a Color Rush game to kick off Week 3, when the Los Angeles Rams and San Francisco 49ers mix it up at Levi’s Stadium.
Los Angeles Rams running back Todd Gurley loves NFL Color Rush. I don’t know if that’s a majority or minority thought among fans, but I do know the all mustard gear they’ll be decked out in is tough on the eyes and viewing pleasure.
Color Rush, a clear NFL marketing money grab, is one of the Thursday Night Football staples heaped on fans meant to enhance the mid-week telecast and appeal to a demographic who likes such gaudiness.
But if you’re Gurley, the current units are boring and the rehash of the 2015 all mustard look “brings a little more swag to the game.”
In all honesty, the Color Rush uniforms NFL teams wear are 50 shades of ugly, Rams uniforms included.
It’s a gimmick, plain and simple.
It’s also a generational thing.
College football dumps uniform “swag” on its respective fanbase weekly. Oregon, who has countless combinations of colors that make them unrecognizable week to week, have made Duck football at times unwatchable.
And it’s not just tnem.
On any given Saturday, you’ll find a team who has been hijacked by Nike designers, pushing the boundaries of school colors to the point of absolute awful, geared towards clicks and retweets on the Universities football team social media account.
It’s also a creative way to hide when a team doesn’t win.
As for the Rams in Color Rush gear, the last time they wore the uglies was in 2015, when they beat the Tampa Bay Buccaneers 31-23.
Los Angeles plays San Francisco on Thursday night, as both teams look to destroy your corneas and make you wish your TV had a black and white option.