Year two for the NFL back in LA has been a good one. With the Los Angeles Rams and the Los Angeles Chargers winning, the league may have finally found its footing in the rich LA media market.
For the many naysayers touting whether the National Football League would work in LA after being gone for so long, the answer is a resounding yes. Both the Los Angeles Rams and Los Angeles Chargers look to be gaining solid footing in a sports rich, Southern California market.
Meaning Jerry Jones and Rams owner Stan Kroenke look to have hit a homerun. As for the Chargers, year one in LA, aided by an 8-7 record, looks to be a successful one as well.
The massive reset the Rams deployed after a disastrous return in 2016, looks to have saved a franchise teetering on another disappointing season. The Los Angeles braintrust is deserving of much credit for getting rid of chronic underachiever Jeff Fisher, and making the move to Sean McVay. McVay has provided an immediate return on the investment, getting the Rams to 11-4 heading into Week 17, and a playoff berth.
A remarkable run indeed.
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If the complaint or concern was that a struggling Rams AND the same in a Chargers team would have a hard time finding a Loyal base after a college football weekend featuring USC and UCLA, the league can rest easy.
General Manager Les Snead struck paydirt, with his first year, 31 year old head coach who found the combination to an offense featuring would be bust Jared Goff and a rejuvenated MVP candidate in Todd Gurley.
Toss in a solid 2017 draft and a smart free agent class, and the ship has been steadied, meaning that the West Coast swing through Los Angeles is now a good one for the NFL.
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With the Rams now relevant, the league is as well in LA. It’s still a pecking order behind the Lakers and the Dodgers, but football on Sunday has found its groove.
The Los Angeles Rams and Los Angeles Chargers have clearly opened the gateway to the west, making the NFL a player again in a needed media market.