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How Cooper Kupp's return could create far-reaching impacts to the Rams roster

Cooper Kupp's return is a huge boon to the LA Rams roster. But, it will trigger some less-than-positive impacts as well.

By Bret Stuter

May 28, 2024; Thousand Oaks, CA, USA; Los Angeles Rams quarterback Matthew Stafford (9) and wide receiver Cooper Kupp (10) during OTAs at the team training facility at California Lutheran University. Mandatory Credit: Jayne Kamin-Oncea-Imagn Images
May 28, 2024; Thousand Oaks, CA, USA; Los Angeles Rams quarterback Matthew Stafford (9) and wide receiver Cooper Kupp (10) during OTAs at the team training facility at California Lutheran University. Mandatory Credit: Jayne Kamin-Oncea-Imagn Images / Jayne Kamin-Oncea-Imagn Images
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What of Rams other offensive weapons?

Some would argue that having too many solid offensive weapons is a champagne problem. While that may be the case with some offenses, that is not how it shakes out for the Rams. The return of Cooper Kupp, if it happens, almost certainly places Kupp back into the main targeted WR of the offense.

That creates problems for an offense still struggling to put up points. This was supposed to be the season that the Rams offense carried the team. And yet, the team is averaging just 18.6 points per game. If you factor out the pick-six by DB Jaylen McCollough, the offense's 88 points work out to just 17.6 points per game, That is a 27th-ranked offense in 2024. The Rams offense is the most expensive offense in the NFL per OTC.com, while the defense is the cheapest. In fact, the team is spending four times more on offense than the defense.

So what is this team getting for the money? Not much.

But who or what is to blame? Well, for starters, the team is far too predictable on offense. Of nine offensive touchdowns scored this season, RB Kyren Williams accounts for seven of them. And that reliance upon one player for all of the scores, when he has not demonstrated the ability to remain healthy through a 17-game season, is concerning.

That same reliance on Cooper Kupp to drive the team's aerial assault, despite being injury-prone, is also a concerning matter. Yet the team falls into the same trap, year after year. Are there other options? Of course. And they are:

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