Every year, during every game, and every time in between, players, coaches, and fans are always saying that their fan base is the best. You have the “Black Hole” in Oakland, the “12th Man” in Seattle, and the “Dawg Pound” in Cleveland, but which fan base really is the best? It’s almost impossible to come up with an actual answer. How exactly would determine it. Well the Emory University’s Sports Marketing Analytics program in Atlanta think they’ve come up with a concrete answer.
“In our series of fan base analyses across the league, we adjust for these complicating factors using a revenue premium model of fan equity. The key idea is that we look at team box office revenues relative to team on-field success, market population, stadium capacity, median income and other factors. The first step in our procedure involves the creation of a statistical model that predicts box office revenue as a function of the aforementioned variables. We then compare actual revenues to the revenues predicted by the model. Teams with relatively stronger fan support will have revenues that exceed the predicted values, and teams that under perform have relatively less supportive fan bases. We provide more details on the method hereand here.”
Well Rams fans, you guys came in at number 22, which at first glance doesn’t seem that great, but at a more in depth look, the Rams fan base actually ranked the highest in the entire NFC West. The Rams have had some rough years lately to say the least and the fact that the fans have still managed to rank first in the west is an accomplishment. Now that the Rams have high expectations and much promise heading into 2013, the fan base could rank even higher in 2014.